Boucheron Luxury Brands Market Research

Legend has it that he chose 26 Place Vendome, where Boucheron remains to our days, because it was sunniest corner of this square. He believed that the diamonds in the windows will sparkle all brilliantly. Czar Alexander III was a client, as was his son, the doomed Nicholas II. Her Majesty Queen Elizabeth, the Queen Mother was especially fond of Boucheron tiara which she inherited from Lady Greville, who originally purchased it from the House. Her grand son Prince Charles passed the tiara onto his wife Camille, Duchess of Cornwall as a wedding gift. Queen Elizabeth of England also has a collection of Boucheron jewels as did Wallis Simpson the Duchess of Windsor. American royalty are also collectors of Boucheron creations. Household names like Astors, Vanderbilts and Rockefellers have returned again and again to this jeweler for exceptional pieces of High Jewelry. Actors and artisits have also been fans of Boucheron since it opened its doors 150 years ago. Caroline otero, the temptress known as La Belle Otero, when she was a cabaret dancer at the return of the 19th century was a Boucheron enthusiast as was the famed theater actress Sarah Bernhardt and the writers Oscar Wilde and Marcel Proust. Why film stars including Greta Garbo, Rita Hayworth, Penelope Cruz, Cameron Diaz, Kristin Scott Thomas, Rachel Weisz and Diane Kruger have all come under the Boucheron spell of spectacular creations. TIMELINE: 858- Frederic Boucheron opens his first store in the Galerie de Valois at Palais Royal, during the heyday of the Second Empire. 1866- Boucheron creates its atelier. 1867- Paris Universal Exhibition: Frederic Boucheron wins his first Gold Medal only 9 years after opening his firs boutique. 1878 – Paris Universal Exhibition: The Foliage necklace, a sapphire and diamond set with a central sapphire of 159 carats, created for Mrs. H. Mackay, wins the Grand Prize. 1883- The Russian Prince Felix Yousoupoff purchases a corsage decorated with 6 detachable diamond bows during one of his visits to Paris. 893- Frederic Boucheron moves to 26 Place Vendome in the residence of the Countess of Castiglione. He opens the largest boutique on the square. 1898- Boucheron opens a store in Moscow, later transferred to St. Petersburg in 1911. 1902- Frederic Boucheron dies, his son Louis cucceeds him. 1921- Boucheron is commissioned to make tiara for Lady Greville; it was later given to England`s Queen Elizabeth, the Queen Mother. 1928- Louis Boucheron is asked by the Maharajah of Patiala to Set the stones of his treasure, which are brought to the Place Vendome boutique by the private guards of the Prince. 930- The Shah of Iran asks Louis Boucheron to assess the Imperial Treasure of Persia and issues a decree naming him Official Curator and Guardian of the Treasure. 1959- Louis Boucheron dies, leaving his sons Fred and Gerard in charge of the business. Edith Piaf, the most popular French Singer of her time, purchases a Boucheron watch for the love of her life, Marcel Cerdan. 1962- Fred Boucheron retires, leaving his brother Gerard as head of the establishment. 1970- In the 1970s the best selling snake line was created. 1973- Boucheron`s first boutique opens in Japan. 980- Gerard Boucheron retires and Alain Boucheron becomes a president and General Director. 1988- Boucheron launches its first women`s fragrance in a ring shaped bottle. 1994- Boucheron takes of a new development in the sector of fashion accessories: The Boucheron Eyewear Collection. Boucheron sells to Schweizerhall. 2000- Gucci Group acquires the House of Boucheron. 2002- Boucheron launches the â€Å"Beaute geois† collection. 2003- Boucheron launches the â€Å"Not Bourgeois† collection 2004- Gucci Group is fully acquired by PPR. Jean-Christophe Bedois is appointed CEO. The â€Å"Jaipur† High Jewelry line and the â€Å"Dechainee† collections are launched. 2005- Launch of four new jewelry lines: Trouble, Quatre, Diablotine, Vingt-Six. Boucheron opens its firs boutique in Shanghai and its first flagship in Dubai. The start of the â€Å"Trouble Desir† High Jewelry Collection. 2006- Boucheron and Alexander McQueen collaborates together to create a limited edition Novak bag that incorporates the snake motif of Boucheron`s Trouble line. Boucheron opens its first boutique in Hong Kong and Kuala Lumpur. Launch of the â€Å" Exquises Confinces† line. 008- Boucheron marks its 150th anniversary with a yearlong celebration. CONCEPT AND UNIQUENESS The concept of Boucheron is to appeal to high-end customers who look for something unique in their jewelry. Through meeting target customers standards about design, materials, price and brand Boucheron has created a market for luxury haute couture jewelry. Customers also appreciate the fact that all collections are manufactured in small quantities and that stones of the highest quality are used; in addition to diamonds, also sapphires, amethysts, emeralds, coral, onyx, and jade. We wanted to develop innovative and creative way to introduce our rich heritage and approach to fine jewelry in way that enchants, amazes and amuses. We have a rich history that is beautifully brought alive. † Jean Christophe-Bedos, President, Boucheron The Responsible Jewellery Council (RJC) has announced in 2011 that Boucheron has achieved certification by meeting the ethical, human rights, social and environmental standards as established by the RJC’s Member Certification System. â€Å"RJC warmly congratulates Boucheron on its certification. The successful verification assessment of Boucheron was conducted by Philippe Arnaud from KPMG France, one of the independent third-party auditing firms accredited to the RJC’s Member Certification System† Michael Rae, RJC’s Chief Executive Officer. â€Å"Since 1858, Boucheron has adhered to the highest standards not only in the spectacular designs of its creations but also in upholding its strong ethical code. The RJC certification corresponds to the House’s continued endeavor to embody excellence and responsible business practices both internally and externally; a commitment we share across the PPR Group† Pierre Bouissou, Boucheron’s CEO BUSINESS STRATEGY With the understanding that the conservative way was not an option, Boucheron plays on its long history of rousing the passions of sensual desire. This attitude has driven Boucheron’s design and delicate craftsmanship and resulted in a heritage of enthusiastic stories and myths. Today it could motivate an entirely new approach to the market. The House’s individual legacy sharped a way to connect the new luxury consumer on a essentially more personal, more passionate and less superficial level. Boucheron has formed a marketplace approach that brings many industry innovations – a new service that redefines how the HNWI can experience and enjoy luxury jewelry; an exclusive retail concept that can voyage to the client rather than sit and wait for them; and product idea that raises the craft of the brand to the peak levels of art and business When Boucheron has entered the US market the first element of the strategy was a â€Å"Desir†, a collaboration with the creators of Spiegelworld, that brings alive the rich history of Boucheron in an personal and inspirational 100 year old hall of mirrors. It was launched in New York in August 2008 and was set to benefit from a sellout three-month run at the South Seaport before opening two-year tour of US’s most significant Luxury markets. â€Å"Set in a turn of the fin-de-siecle nightclub, Desir is meeting place for showgirls and soldiers, bejeweled courtesans and maharajahs, a carnival world devoted to the pursuit of beauty, clever seductions and breathtaking displays of acrobatic wonder. It is a sparkling merry-go-round where the last love affair is merely an entree to the next encounter. More than any show in New York I can think of, Desir, with its cavalcade of professional beauties, does inspire thoughts of a time when well-dressed admirers queued up at dressing-room doors bearing gifts of flowers and jewelry. As for me, I’m thinking of coming back with a bouquet of catnip for that charming, fluffy-haired Persian who stopped the show when it walked a tightrope. † Ben Brantley, New York Times. Additionally to the show there was the Boutique Desir, a traveling boutique where, guests can find out Boucheron’s universe and its creations; can touch, try and familiarize themselves with the pieces in a private ambiance. Clients were then invited to the exclusive Bar Vendome, a VIP lounge where they could get pleasure from an memorable evening under the stars. Boucheron chose to launch their products in the BRIC countries as well, which consists of some of the most emerging markets in the world today. Additionally, the Middle East and India are also two extremely important markets for Boucheron, partly due to the strong responsiveness for jewelry. The sales in these countries are larger than in the western countries and the luxury company is exploiting the new wealth of the generations with high luxury awareness and taste. MARKETING MIX Product: Boucheron sells hand-made haute-couture luxury jewelry made from fine materials like gold, platinum, diamonds, emeralds and sapphires. Along with every purchase the buyer receives superior service and is entitled to service which assists users with exclusive services like delivery and customization. One of the Boucheron`s specialties is color. Clients easily can distinguish  Boucheron’s line of jewelry  by its designs. Its signature is visible in the form of motifs like floral, peacock feathers and snakes. Boucheron produces: * Necklaces * Pendants Bracelets * Brooches * Cufflinks * Earrings * Rings * Wedding Jewelry * Watches * Perfumes (18 editions) * Sunglasses Price: Boucheron prices range: Rings from 2. 000 eur up to 30. 000 eur Earrings from 4. 000 eur to 41. 800 eur Necklaces from 12. 000 eur to 1. 000. 000 eur Brooches from 5. 000eur to 10. 400 eur The prices vary with the different collections and the materials that are used in them. Place: Boucheron jewelry is very selectively distributed. It is available at company-owned boutiques and flagship stores like London Jewelers, Goldsmiths, and Colette. They recent store was opened in Doha`s West Bay community in Middle East. In keeping with its global design concept, the space is decorated using its signature aubergine and gold colour palette and affluent wooden decor. The Doha boutique domiciled Boucheron’s iconic most collections, along with a range of exquisite high jeweler’s creations. Boucheron locates its stores in luxury shopping districts, famous â€Å"Golden Triangles† of large metropolitan areas and opens relatively few stores. Today, Boucheron operates more than 50 boutiques and over 100 certified retailers worldwide in addition to an online sales website. The boutiques are, intimate and have a luxury feeling. All sale locations can be found on www. boucheron. fr . Promotion: Boucheron acquires much publicity from sales to celebrities like: * Chanel Iman * Diane Kruger * Natalia Vodianova * Kira Knightley * Julianne Moore * Raquel Zimmermann * Anne Hathaway * Mary-Kate Olsen * Natsha Poly * Lily Donaldson * Salma Hayek * And many others As well Boucheron has collaborated with Vertu. Boucheron launches diverse collections at different times and only makes a certain number of some jewels in order to keep a prestigious image and be a focus for HNWI. Boucheron has an own website for publicity which features product descriptions and prices. Mostly promotion is running in Fashion Magazines like Vogue. POSITIONING Seeking to embody the opulence and grandeur of Parisienne life, Boucheron draws often upon iconic French women, each epitomizing a facet of the golden age, to act as muses in the creation of distinct sets of jewelry. Each woman has its own distinctive way of wearing jewelry, which is the privilege of a woman, but she can vary own excitement strategy. Blink of an eye, the center will become a decorative pattern of brooches, pendants into earrings, necklace, or a deduction into a multifaceted hairpin. Boucheron blends the art of seduction and a charm with a woman`s desire to wear jewelry. Boucheron has positioned itself as the top-of-the-line targeting HNWI. Boucheron achieving this by using only the finest materials to create their products which are all handcrafted ensuring that every product is of perfect quality. Boucheron will launch different collections each featuring different materials and designs which make the collections unique and prestigious; their most expensive line ever was a necklace Julia which cost 800,000eur and Boucheron snake necklace for Maison du Chocolat which costs 900. 000 eur. Boucheron collaborated with VERU luxury mobile phone maker, to extend their success and increase awareness in the luxury product world. Boucheron offers superior and personalized service to its clients, guaranteeing customer satisfaction and loyalty. They also position hemselves by showcasing the celebrities who own their products as an indication that their products are for the rich and famous. Boucheron has flagship stores all over the world in 50 countries however they open relatively few boutiques solely in luxury shopping districts of large cities and thus are considered selectively distributed. Boucheron boutiques are decadent, small, intimate venues which offer personalized service to cli ents wishing to make a purchase. Boucheron house very successfully preserves a prominent image with its ultra-luxurious products and superior service through its positioning. TARGET CONSUMER The Boucheron jewelry is a highly luxurious product, which doubtlessly is made to fit the extremely wealthy population of this world. The main customers are rich and found in the urban areas, who are constantly searching for the extraordinary products. Furthermore, their flagship stores are situated in the finest areas, in order to attract the highly rich international shoppers. CONSUMER-BASED BRAND EQUITY PYRAMID Brand Salience For Boucheron achieving right brand identity involves brand salience. Only richest people are aware of Boucheron because promotion is quite narrow. However their target consumer for sure can recall and recognize this brand. So conclusion here is that Brand salience is more depth than breadth. This basically means that even thou there are not yet many people knowing Boucheron, but those who do, they know all insights of it, can easily remember it and realize what this brand is about. Brand Performance The product itself is at the heart of brand equity, as it is the primary influence of what consumers experience with a brand, what they hear about the brand from others, and what the brand can tell customers about the brand in their communication. Brand Performance relates to the ways in which the product or service attempts to meet customers` functional needs. This is on top level for Boucheron brand. It is crucial to contribute to customers` desires, wants and needs. Boucheron brand highly represents all what their HNWI customers want to have for paying a high price. The product is highly durable; it has distinctive logo, premium pricing and quality handcraft. All customer services provided for clients by Boucheron also attributes to brand`s performance. Brand Imagery Another variable CBBE Pyramid is second type of brand meaning which involves brand imagery. Imagery deals with such a properties of a product, which meets customers` psychological needs. It is more about what people think of it, how they see it. Boucheron imagery is extremely individualistic and stylish. When customer is buying Boucheron cell he/she buys a beauty of it. As of Boucheron customer has a strong judgment of a brand as high quality luxury product. Credibility is high and customer see Boucheron as superior, advantageous brand. Brand Judgments Brand judgments focus upon customers` personal opinions and evaluation with regard to brand. This involves how consumer put together all from performance and imagery association to make kind of an evaluation. Boucheron clients evaluate this brand as a high quality luxury brand. Brand Feelings This variable shows emotional response with respect to Boucheron brand. It shows what feelings are evoked by the marketing strategy for the Boucheron and how does it affect feelings about themselves and relationships with others. Customer of Boucheron is for sure status-conscious person. Customers of Boucheron have a unique and warmth feeling about the brand. It can be exciting due to special relationship of beauty and handcraft in brand`s products. Customer feels it is trendy and relates to special status and therefore social approval. Customer feels high security within this brand due to all advantages provided. As Boucheron makes consumer feel better self-respect, pride, fulfillment and accomplishment also occurs. Brand Resonance Final variable of pyramid shows brand relationships with a customer based on Salience, Performance, Imagery, Judgments and Feelings. As for Boucheron even if general awareness is low the behavioral loyalty is very high, customer want to get back to this brand, consequently repeat purchase is possible. Brand loyalty is necessary but not sufficient for resonance to occur. Within Boucheron brand customer is not returning to this brand again due to, for example, scarce of substitutes. Boucheron attained their main goal- strong personal attachment to brand. SWOT ANALISYS FOR BOUCHERON STRENGTH * Masterpiece of design and craftsmanship * Innovative brand Strong reputation (Products have established strong reputation in their field) * Global expansion (Includes significant growth over last 10 years) * Customer service * Control of Quality WEAKNESSES * Extremely high production price (which leads to high product price) * Limited access as distribution is exclusive and limited * Not enough practical promotion and advertising OPPORTUNITIES * Emerging markets * Mix Boucheron styling with some big Fashion Brand like Gucci * C hange of consumer lifestyle (growing demand from young and senior people) THREATS Increasing Quality of Competing Products and Number of those * Importance of counterfeiting COMPETITORS * GRAFF * VAN CLEEF ; ARPELS * PIAGET REFERENCES http://luxurysociety. com/articles/2012/01/the-latest-boutiques-burberry-bally-boucheron http://www. luxury-insider. com/luxury-news/2010/03/boucheron-jewellery-show-at-mandarin-oriental-hk http://en. wikipedia. org/wiki/Boucheron http://www. verybest. com/cat/49/jewelry/235/2/ http://jewelhistory. com/2010/10/27/in-and-around-town/ http://www. mycompanion. cz/en/list/boucheron-paris-boutique Boucheron Luxury Brands Market Research Legend has it that he chose 26 Place Vendome, where Boucheron remains to our days, because it was sunniest corner of this square. He believed that the diamonds in the windows will sparkle all brilliantly. Czar Alexander III was a client, as was his son, the doomed Nicholas II. Her Majesty Queen Elizabeth, the Queen Mother was especially fond of Boucheron tiara which she inherited from Lady Greville, who originally purchased it from the House. Her grand son Prince Charles passed the tiara onto his wife Camille, Duchess of Cornwall as a wedding gift. Queen Elizabeth of England also has a collection of Boucheron jewels as did Wallis Simpson the Duchess of Windsor. American royalty are also collectors of Boucheron creations. Household names like Astors, Vanderbilts and Rockefellers have returned again and again to this jeweler for exceptional pieces of High Jewelry. Actors and artisits have also been fans of Boucheron since it opened its doors 150 years ago. Caroline otero, the temptress known as La Belle Otero, when she was a cabaret dancer at the return of the 19th century was a Boucheron enthusiast as was the famed theater actress Sarah Bernhardt and the writers Oscar Wilde and Marcel Proust. Why film stars including Greta Garbo, Rita Hayworth, Penelope Cruz, Cameron Diaz, Kristin Scott Thomas, Rachel Weisz and Diane Kruger have all come under the Boucheron spell of spectacular creations. TIMELINE: 858- Frederic Boucheron opens his first store in the Galerie de Valois at Palais Royal, during the heyday of the Second Empire. 1866- Boucheron creates its atelier. 1867- Paris Universal Exhibition: Frederic Boucheron wins his first Gold Medal only 9 years after opening his firs boutique. 1878 – Paris Universal Exhibition: The Foliage necklace, a sapphire and diamond set with a central sapphire of 159 carats, created for Mrs. H. Mackay, wins the Grand Prize. 1883- The Russian Prince Felix Yousoupoff purchases a corsage decorated with 6 detachable diamond bows during one of his visits to Paris. 893- Frederic Boucheron moves to 26 Place Vendome in the residence of the Countess of Castiglione. He opens the largest boutique on the square. 1898- Boucheron opens a store in Moscow, later transferred to St. Petersburg in 1911. 1902- Frederic Boucheron dies, his son Louis cucceeds him. 1921- Boucheron is commissioned to make tiara for Lady Greville; it was later given to England`s Queen Elizabeth, the Queen Mother. 1928- Louis Boucheron is asked by the Maharajah of Patiala to Set the stones of his treasure, which are brought to the Place Vendome boutique by the private guards of the Prince. 930- The Shah of Iran asks Louis Boucheron to assess the Imperial Treasure of Persia and issues a decree naming him Official Curator and Guardian of the Treasure. 1959- Louis Boucheron dies, leaving his sons Fred and Gerard in charge of the business. Edith Piaf, the most popular French Singer of her time, purchases a Boucheron watch for the love of her life, Marcel Cerdan. 1962- Fred Boucheron retires, leaving his brother Gerard as head of the establishment. 1970- In the 1970s the best selling snake line was created. 1973- Boucheron`s first boutique opens in Japan. 980- Gerard Boucheron retires and Alain Boucheron becomes a president and General Director. 1988- Boucheron launches its first women`s fragrance in a ring shaped bottle. 1994- Boucheron takes of a new development in the sector of fashion accessories: The Boucheron Eyewear Collection. Boucheron sells to Schweizerhall. 2000- Gucci Group acquires the House of Boucheron. 2002- Boucheron launches the â€Å"Beaute geois† collection. 2003- Boucheron launches the â€Å"Not Bourgeois† collection 2004- Gucci Group is fully acquired by PPR. Jean-Christophe Bedois is appointed CEO. The â€Å"Jaipur† High Jewelry line and the â€Å"Dechainee† collections are launched. 2005- Launch of four new jewelry lines: Trouble, Quatre, Diablotine, Vingt-Six. Boucheron opens its firs boutique in Shanghai and its first flagship in Dubai. The start of the â€Å"Trouble Desir† High Jewelry Collection. 2006- Boucheron and Alexander McQueen collaborates together to create a limited edition Novak bag that incorporates the snake motif of Boucheron`s Trouble line. Boucheron opens its first boutique in Hong Kong and Kuala Lumpur. Launch of the â€Å" Exquises Confinces† line. 008- Boucheron marks its 150th anniversary with a yearlong celebration. CONCEPT AND UNIQUENESS The concept of Boucheron is to appeal to high-end customers who look for something unique in their jewelry. Through meeting target customers standards about design, materials, price and brand Boucheron has created a market for luxury haute couture jewelry. Customers also appreciate the fact that all collections are manufactured in small quantities and that stones of the highest quality are used; in addition to diamonds, also sapphires, amethysts, emeralds, coral, onyx, and jade. We wanted to develop innovative and creative way to introduce our rich heritage and approach to fine jewelry in way that enchants, amazes and amuses. We have a rich history that is beautifully brought alive. † Jean Christophe-Bedos, President, Boucheron The Responsible Jewellery Council (RJC) has announced in 2011 that Boucheron has achieved certification by meeting the ethical, human rights, social and environmental standards as established by the RJC’s Member Certification System. â€Å"RJC warmly congratulates Boucheron on its certification. The successful verification assessment of Boucheron was conducted by Philippe Arnaud from KPMG France, one of the independent third-party auditing firms accredited to the RJC’s Member Certification System† Michael Rae, RJC’s Chief Executive Officer. â€Å"Since 1858, Boucheron has adhered to the highest standards not only in the spectacular designs of its creations but also in upholding its strong ethical code. The RJC certification corresponds to the House’s continued endeavor to embody excellence and responsible business practices both internally and externally; a commitment we share across the PPR Group† Pierre Bouissou, Boucheron’s CEO BUSINESS STRATEGY With the understanding that the conservative way was not an option, Boucheron plays on its long history of rousing the passions of sensual desire. This attitude has driven Boucheron’s design and delicate craftsmanship and resulted in a heritage of enthusiastic stories and myths. Today it could motivate an entirely new approach to the market. The House’s individual legacy sharped a way to connect the new luxury consumer on a essentially more personal, more passionate and less superficial level. Boucheron has formed a marketplace approach that brings many industry innovations – a new service that redefines how the HNWI can experience and enjoy luxury jewelry; an exclusive retail concept that can voyage to the client rather than sit and wait for them; and product idea that raises the craft of the brand to the peak levels of art and business When Boucheron has entered the US market the first element of the strategy was a â€Å"Desir†, a collaboration with the creators of Spiegelworld, that brings alive the rich history of Boucheron in an personal and inspirational 100 year old hall of mirrors. It was launched in New York in August 2008 and was set to benefit from a sellout three-month run at the South Seaport before opening two-year tour of US’s most significant Luxury markets. â€Å"Set in a turn of the fin-de-siecle nightclub, Desir is meeting place for showgirls and soldiers, bejeweled courtesans and maharajahs, a carnival world devoted to the pursuit of beauty, clever seductions and breathtaking displays of acrobatic wonder. It is a sparkling merry-go-round where the last love affair is merely an entree to the next encounter. More than any show in New York I can think of, Desir, with its cavalcade of professional beauties, does inspire thoughts of a time when well-dressed admirers queued up at dressing-room doors bearing gifts of flowers and jewelry. As for me, I’m thinking of coming back with a bouquet of catnip for that charming, fluffy-haired Persian who stopped the show when it walked a tightrope. † Ben Brantley, New York Times. Additionally to the show there was the Boutique Desir, a traveling boutique where, guests can find out Boucheron’s universe and its creations; can touch, try and familiarize themselves with the pieces in a private ambiance. Clients were then invited to the exclusive Bar Vendome, a VIP lounge where they could get pleasure from an memorable evening under the stars. Boucheron chose to launch their products in the BRIC countries as well, which consists of some of the most emerging markets in the world today. Additionally, the Middle East and India are also two extremely important markets for Boucheron, partly due to the strong responsiveness for jewelry. The sales in these countries are larger than in the western countries and the luxury company is exploiting the new wealth of the generations with high luxury awareness and taste. MARKETING MIX Product: Boucheron sells hand-made haute-couture luxury jewelry made from fine materials like gold, platinum, diamonds, emeralds and sapphires. Along with every purchase the buyer receives superior service and is entitled to service which assists users with exclusive services like delivery and customization. One of the Boucheron`s specialties is color. Clients easily can distinguish  Boucheron’s line of jewelry  by its designs. Its signature is visible in the form of motifs like floral, peacock feathers and snakes. Boucheron produces: * Necklaces * Pendants Bracelets * Brooches * Cufflinks * Earrings * Rings * Wedding Jewelry * Watches * Perfumes (18 editions) * Sunglasses Price: Boucheron prices range: Rings from 2. 000 eur up to 30. 000 eur Earrings from 4. 000 eur to 41. 800 eur Necklaces from 12. 000 eur to 1. 000. 000 eur Brooches from 5. 000eur to 10. 400 eur The prices vary with the different collections and the materials that are used in them. Place: Boucheron jewelry is very selectively distributed. It is available at company-owned boutiques and flagship stores like London Jewelers, Goldsmiths, and Colette. They recent store was opened in Doha`s West Bay community in Middle East. In keeping with its global design concept, the space is decorated using its signature aubergine and gold colour palette and affluent wooden decor. The Doha boutique domiciled Boucheron’s iconic most collections, along with a range of exquisite high jeweler’s creations. Boucheron locates its stores in luxury shopping districts, famous â€Å"Golden Triangles† of large metropolitan areas and opens relatively few stores. Today, Boucheron operates more than 50 boutiques and over 100 certified retailers worldwide in addition to an online sales website. The boutiques are, intimate and have a luxury feeling. All sale locations can be found on www. boucheron. fr . Promotion: Boucheron acquires much publicity from sales to celebrities like: * Chanel Iman * Diane Kruger * Natalia Vodianova * Kira Knightley * Julianne Moore * Raquel Zimmermann * Anne Hathaway * Mary-Kate Olsen * Natsha Poly * Lily Donaldson * Salma Hayek * And many others As well Boucheron has collaborated with Vertu. Boucheron launches diverse collections at different times and only makes a certain number of some jewels in order to keep a prestigious image and be a focus for HNWI. Boucheron has an own website for publicity which features product descriptions and prices. Mostly promotion is running in Fashion Magazines like Vogue. POSITIONING Seeking to embody the opulence and grandeur of Parisienne life, Boucheron draws often upon iconic French women, each epitomizing a facet of the golden age, to act as muses in the creation of distinct sets of jewelry. Each woman has its own distinctive way of wearing jewelry, which is the privilege of a woman, but she can vary own excitement strategy. Blink of an eye, the center will become a decorative pattern of brooches, pendants into earrings, necklace, or a deduction into a multifaceted hairpin. Boucheron blends the art of seduction and a charm with a woman`s desire to wear jewelry. Boucheron has positioned itself as the top-of-the-line targeting HNWI. Boucheron achieving this by using only the finest materials to create their products which are all handcrafted ensuring that every product is of perfect quality. Boucheron will launch different collections each featuring different materials and designs which make the collections unique and prestigious; their most expensive line ever was a necklace Julia which cost 800,000eur and Boucheron snake necklace for Maison du Chocolat which costs 900. 000 eur. Boucheron collaborated with VERU luxury mobile phone maker, to extend their success and increase awareness in the luxury product world. Boucheron offers superior and personalized service to its clients, guaranteeing customer satisfaction and loyalty. They also position hemselves by showcasing the celebrities who own their products as an indication that their products are for the rich and famous. Boucheron has flagship stores all over the world in 50 countries however they open relatively few boutiques solely in luxury shopping districts of large cities and thus are considered selectively distributed. Boucheron boutiques are decadent, small, intimate venues which offer personalized service to cli ents wishing to make a purchase. Boucheron house very successfully preserves a prominent image with its ultra-luxurious products and superior service through its positioning. TARGET CONSUMER The Boucheron jewelry is a highly luxurious product, which doubtlessly is made to fit the extremely wealthy population of this world. The main customers are rich and found in the urban areas, who are constantly searching for the extraordinary products. Furthermore, their flagship stores are situated in the finest areas, in order to attract the highly rich international shoppers. CONSUMER-BASED BRAND EQUITY PYRAMID Brand Salience For Boucheron achieving right brand identity involves brand salience. Only richest people are aware of Boucheron because promotion is quite narrow. However their target consumer for sure can recall and recognize this brand. So conclusion here is that Brand salience is more depth than breadth. This basically means that even thou there are not yet many people knowing Boucheron, but those who do, they know all insights of it, can easily remember it and realize what this brand is about. Brand Performance The product itself is at the heart of brand equity, as it is the primary influence of what consumers experience with a brand, what they hear about the brand from others, and what the brand can tell customers about the brand in their communication. Brand Performance relates to the ways in which the product or service attempts to meet customers` functional needs. This is on top level for Boucheron brand. It is crucial to contribute to customers` desires, wants and needs. Boucheron brand highly represents all what their HNWI customers want to have for paying a high price. The product is highly durable; it has distinctive logo, premium pricing and quality handcraft. All customer services provided for clients by Boucheron also attributes to brand`s performance. Brand Imagery Another variable CBBE Pyramid is second type of brand meaning which involves brand imagery. Imagery deals with such a properties of a product, which meets customers` psychological needs. It is more about what people think of it, how they see it. Boucheron imagery is extremely individualistic and stylish. When customer is buying Boucheron cell he/she buys a beauty of it. As of Boucheron customer has a strong judgment of a brand as high quality luxury product. Credibility is high and customer see Boucheron as superior, advantageous brand. Brand Judgments Brand judgments focus upon customers` personal opinions and evaluation with regard to brand. This involves how consumer put together all from performance and imagery association to make kind of an evaluation. Boucheron clients evaluate this brand as a high quality luxury brand. Brand Feelings This variable shows emotional response with respect to Boucheron brand. It shows what feelings are evoked by the marketing strategy for the Boucheron and how does it affect feelings about themselves and relationships with others. Customer of Boucheron is for sure status-conscious person. Customers of Boucheron have a unique and warmth feeling about the brand. It can be exciting due to special relationship of beauty and handcraft in brand`s products. Customer feels it is trendy and relates to special status and therefore social approval. Customer feels high security within this brand due to all advantages provided. As Boucheron makes consumer feel better self-respect, pride, fulfillment and accomplishment also occurs. Brand Resonance Final variable of pyramid shows brand relationships with a customer based on Salience, Performance, Imagery, Judgments and Feelings. As for Boucheron even if general awareness is low the behavioral loyalty is very high, customer want to get back to this brand, consequently repeat purchase is possible. Brand loyalty is necessary but not sufficient for resonance to occur. Within Boucheron brand customer is not returning to this brand again due to, for example, scarce of substitutes. Boucheron attained their main goal- strong personal attachment to brand. SWOT ANALISYS FOR BOUCHERON STRENGTH * Masterpiece of design and craftsmanship * Innovative brand Strong reputation (Products have established strong reputation in their field) * Global expansion (Includes significant growth over last 10 years) * Customer service * Control of Quality WEAKNESSES * Extremely high production price (which leads to high product price) * Limited access as distribution is exclusive and limited * Not enough practical promotion and advertising OPPORTUNITIES * Emerging markets * Mix Boucheron styling with some big Fashion Brand like Gucci * C hange of consumer lifestyle (growing demand from young and senior people) THREATS Increasing Quality of Competing Products and Number of those * Importance of counterfeiting COMPETITORS * GRAFF * VAN CLEEF ; ARPELS * PIAGET REFERENCES http://luxurysociety. com/articles/2012/01/the-latest-boutiques-burberry-bally-boucheron http://www. luxury-insider. com/luxury-news/2010/03/boucheron-jewellery-show-at-mandarin-oriental-hk http://en. wikipedia. org/wiki/Boucheron http://www. verybest. com/cat/49/jewelry/235/2/ http://jewelhistory. com/2010/10/27/in-and-around-town/ http://www. mycompanion. cz/en/list/boucheron-paris-boutique

Switzerland Essay Example | Topics and Well Written Essays - 2000 words

Switzerland - Essay Example Switzerland also has ground water reserves and also has a significant number of lakes that are spread across the Swiss areas. Switzerland has a limited percentage of mineral resources, but the Swiss population, mostly majors in crop production and other forms of farming. This means that the Swiss soil is robust because of soil variation and relief rainfall makes a significant part of the country to be useful in cultivation and the rest for mountain pasture. Some of the minerals mined in Switzerland include iron and manganese whose heavy deposits are in Jura while the country also does not have coal deposits. One of the major challenges that Switzerland faces is that building land is not adequate, but the country focuses on more on retaining the appearances of the already established villages and towns. A majority of the Swiss population, a third live in the urban regions of the country that include Zurich, Bern, Lausanne, Basel and Geneva because of the favourable infrastructure that exists in these cities. Essentially, people move from the mountainous regions and into the cities in search of work opportun ities, but also a significant fraction of the population also lives in the mountain covered regions. Switzerland’s environment is also characterized by melting glaciers, especially with the global challenge of global warming making the regions in the mountain to be extremely dangerous to live in. However, the central plateau is also characterized by a high population in which people in this area compete in what activities they should engage in because of the limited space. Switzerland is also the home and the headquarters of the International Red Cross community that are located in Geneva that was founded in 1866 in Bern in the same country. The Old Swiss Confederacy experienced a period of unrest that included the areas of social, political, and religious aspects, but the French

English 2 Investor Relations Officer Essay Example | Topics and Well Written Essays - 1250 words

English 2 Investor Relations Officer - Essay Example The officers work in fast-paced environment and must have excellent communication, interpersonal and decision-making skills in order to adequately perform their duties. Self-confidence and emotional maturity enables the officer to maintain trust and build relationships with other stakeholders in the commercial real estate development industry (Marcus 145). The investor relation officer will interact with the senior management and his or her responsibilities include talking to analysts, planning presentations, designing corporate messages and establishing policies that will guide the corporate disclosures (Fitch 6). Investor relations officer is a challenging and competitive career that entails handling of a wide variety of corporate matters and communicating with various stakeholders in the industry. Thesis statement: Investor relations officer is a rewarding career that offers high personal growth and professional development opportunities for the job holder. Investor relation officer in commercial real estate development is tasked with providing information and managing communications with all stakeholders (Fitch 6). He or she maintains existing client relationships and identifies opportunities for the existing clients to use the commercial real estate development products. Investor relations offers accurate information on the earnings forecasts, annual and quarterly reports and strategy decisions of the company (Fitch 6). He or she is expected to prepare real estate development research reports on the emerging trends and distribute them through newsletters to the stakeholders. The investor relations officer deals with pension funds, insurance companies, lending financial institutions, and investors who own the company stocks (Fitch 6). Another critical task is managing press releases, investor materials and conferences. The investor relations officer is expected to enhance the corporate reputation and image through participating in cor porate events and

Why is Beowulf considered a hero? :: Epic of Beowulf Essay

Why is Beowulf considered a hero? Many epics have been written and forgotten. Yet, the epic of Beowulf has stayed as one of the premiere examples of a heroic epic. This brings an inevitable question to mind. Why is Beowulf considered a hero? In the beginning of the story, a mythical monster named Grendel who is attacking King Hrothgar’s mead hall Herot. When Beowulf hears of this tragedy, he volunteers to go and fight the mythical beast. The author wrote, â€Å"So Beowulf chose the mightiest men he could find the bravest and the best of the Geats, fourteen In all.† Once Beowulf arrives, he is given a feast and then decides to stay in Herot overnight to confront Grendel. Grendel then arrives and kills one of the Geats before Beowulf can get into the battle. Beowulf then goes hand-to-hand against Grendel and ends up tearing off Grendel’s shoulder. Grendel then retreats to his lair to die. This is only a mere example of why Beowulf is a hero. After Beowulf tears off Grendel’s arm, he hangs it from the rafters of Herot. Grendel’s irate mother attacks Herot and takes her son’s arm and retreats back to her lair. Beowulf is called upon again to defeat this monster. Beowulf puts on his armour and takes the sword Hrunting and descends into the monster’s lair. Grendel’s mother quickly grabs Beowulf and takes him to the battle arena. Once there, Beowulf fights and finds his sword cannot pierce the monster’s hide. So once again, Beowulf throws his sword aside and fights hand-to-hand. Yet, he could not defeat her with his hands alone. Then Beowulf sees, â€Å"hanging on the wall, a heavy, Sword, hammered by giants, strong And blessed with their magic, the best of all weapons.† Taking the sword and holding it high above his head he strikes the monster in the neck cutting deep into the skin, breaking bones and all. Thus ending his second heroic battle with a mythical beast and proving that he is indeed worthy of praise. Yet, this is not the greatest of his deeds. Then 50 years later an event occurs that undoubtedly classifies Beowulf as a hero. A dragon attacks Beowulf’s kingdom and his terrorizing his people. Rather than send warriors to fight the dragon, Beowulf goes himself to fight the dragon. Taking sword and shield he engages the beast in combat. However, Beowulf runs into complications with this beast, â€Å"the iron Shield, and for a time it held, protected Beowulf as he’d planned; then it began to melt. Why is Beowulf considered a hero? :: Epic of Beowulf Essay Why is Beowulf considered a hero? Many epics have been written and forgotten. Yet, the epic of Beowulf has stayed as one of the premiere examples of a heroic epic. This brings an inevitable question to mind. Why is Beowulf considered a hero? In the beginning of the story, a mythical monster named Grendel who is attacking King Hrothgar’s mead hall Herot. When Beowulf hears of this tragedy, he volunteers to go and fight the mythical beast. The author wrote, â€Å"So Beowulf chose the mightiest men he could find the bravest and the best of the Geats, fourteen In all.† Once Beowulf arrives, he is given a feast and then decides to stay in Herot overnight to confront Grendel. Grendel then arrives and kills one of the Geats before Beowulf can get into the battle. Beowulf then goes hand-to-hand against Grendel and ends up tearing off Grendel’s shoulder. Grendel then retreats to his lair to die. This is only a mere example of why Beowulf is a hero. After Beowulf tears off Grendel’s arm, he hangs it from the rafters of Herot. Grendel’s irate mother attacks Herot and takes her son’s arm and retreats back to her lair. Beowulf is called upon again to defeat this monster. Beowulf puts on his armour and takes the sword Hrunting and descends into the monster’s lair. Grendel’s mother quickly grabs Beowulf and takes him to the battle arena. Once there, Beowulf fights and finds his sword cannot pierce the monster’s hide. So once again, Beowulf throws his sword aside and fights hand-to-hand. Yet, he could not defeat her with his hands alone. Then Beowulf sees, â€Å"hanging on the wall, a heavy, Sword, hammered by giants, strong And blessed with their magic, the best of all weapons.† Taking the sword and holding it high above his head he strikes the monster in the neck cutting deep into the skin, breaking bones and all. Thus ending his second heroic battle with a mythical beast and proving that he is indeed worthy of praise. Yet, this is not the greatest of his deeds. Then 50 years later an event occurs that undoubtedly classifies Beowulf as a hero. A dragon attacks Beowulf’s kingdom and his terrorizing his people. Rather than send warriors to fight the dragon, Beowulf goes himself to fight the dragon. Taking sword and shield he engages the beast in combat. However, Beowulf runs into complications with this beast, â€Å"the iron Shield, and for a time it held, protected Beowulf as he’d planned; then it began to melt.

Objectives of a School simularities to other organisations

Schools, like any other organisations, are aggregations of interconnected human and non- human resources working together to accomplish a common end within structured relationships. But they differ from any other industrial, commercial, governmental or military organisation as it require a alone manners of leading, ways of thought and an attack to disposal. This is because the mission of schools is non to increase net incomes but to raising and develop people to go to the full functional persons foster the acquisition, personal growing and development of all participants, the staff and the pupils.Literature reappraisalOrganizational Behaviors and saying the relevancy in today ‘s contextA school is a universe in which people live, grow and work. Like any other societal organisation, the universe of school has power, construction, logic and values. The behaviour of people at work in a school, separately every bit good as group is non simply a contemplation of their single alone personalities but is strongly molded and molded by the societal norms and outlooks of the civilization that prevail in the organisation. Therefore the person and societal influence creates alone organisational behaviour of people in the school organisation. A school is an extraordinary powerful environment which form and mold behaviour of the people through its civilization and clime. This web of interactions between people and the organisation and its deductions for leading is determining the behaviour of people at work in educational organisations. The ends of any educational organisation are academic accomplishment, effectual work wonts, civic values, societal behaviour, self esteem and self trust. In order to accomplish the ends of schooling, the outlooks that instructors have for the accomplishments of pupils, the relationships between pupils and instructors, the motive of pupils, clip spent on instruction and acquisition and the equal relationships affairs. Besides how schools are managed, how pupils are grouped, how parents and the community are involved, how work is assigned and the determinations made in school. The widespread credence as the preferable manner for exerting control and coordination in schools is the bureaucratic mechanism. The present twenty-four hours acceleration in the development of engineering, political relations, economic sciences and society has by and large left stiff bureaucratisms staggering and unresponsive. To boom in today ‘s quickly changing universe, schools must nimble, adaptative to alter and invariably germinating ( Peter Senge – a learning organisation ) . They are non merely adaptable to new challenges emerging in the universe but are besides adaptable to the worldwide rise in outlooks for increased democracy, personal freedom, single regard and self-respect and chances for self- fulfilment. Administrators who tactically or explicitly embrace the non bureaucratism affect a good trade of persuading. The instructors who are underlying behavior form of theory X or Y who are in the non bureaucratic environment Theory Ten Theory Yttrium Needed to be belonged, liked and respected. Want to experience utile to the school and tend to corporate volitionally and to follow with school, section and unit ends if the above demands are fulfilled. In add-on to the demands of theory X, desire to lend efficaciously and creatively to the achievement of worthwhile aims. Majority are capable of exerting far more inaugural, duty and creativeness than their present work fortunes allow. Administrators ‘ basic undertaking is to do each instructor believe that they are utile and of import portion of the squad. They should be willing to explicate determinations and discuss instructors ‘ expostulations. Besides to affect instructors in planning and determination devising. Teachers should be encouraged to exert self way and ego control Administrator works to bring out the originative resources of the instructors. Teachers participate in determination devising and develop. Information is shared and instructors involve in determination devising. This helps to increase the demand of belongingness and single acknowledgment. It will increase the morale and cut down opposition to formal authorization. Administrators and instructors make usage of the full scope of experience, penetration and originative ability to better the public presentation in school. Accomplishment of aims will increase the self-control and self way. Schools in the island were officially introduced during the colonial epoch. Education is largely delivered through a spiritual background, either through temples or the church. The priests followed the regulations defined through the faith to set single behaviour. Many described such schools as oppressive. But traditionally such schools emphasized powerful societal norms and outlooks that support and wages such behaviour. The norms of such schools discourage behaviour that inquiries the established the order and proposes alterations. With the educational reform in 1947, schools in the state were managed under one organic structure known as Education section of Sri Lanka and new theories and constructs of instruction being introduced to the school web. In order to understand the acquisition abilities and features of kids and grownups in the educational environment, behavioural psychological science applied theories of development. B.K Skinners ‘ methodological analysis of behaviourism had hence embraced by instructors and they used the programmed instructions, scripted instruction, diagnostic-prescriptive instruction and behavior alteration in learning. Educationists decide on ends ( marks ) , all right supports to bring forth those responses ( lesson programs ) , a plan that will bring forth the coveted behaviours ( category room activity ) and eventually mensurate the support methods ( tests, all schoolroom, term and public ) and alter them carefully ( twelvemonth terminal reappraisal and preparation Sessi onss ) . These methods are non developed to â€Å" develop the head † but to set up the very behaviours which are to be taken to be grounds of acquisition. The pupils learn in such an environment retained the cognition and accomplishments they learn in school and so applied in state of affairss in existent life. Therefore unlike in the colonial instruction system, there were 1000s of people adding into the work force every twenty-four hours. They retained a ample sum of the cognition for many old ages and mastered that cognition. For the last decennary or so Sri Lankan authorities instruction system, including the universities were based on behaviourism and as a consequence, there are 1000s of unemployed school departers and alumnuss who are unable to suit into the current competitory market. As a consequence Educationists considered the cognitive psychological behaviour ( Chomsky ) had adopted the method of learning which will authorise the critical thought and originative thought ( with 2009 course of study alterations ) . This is besides the construct of left- encephalon and right-brain orientation of thought. Cognitive psychological science has a batch of impact on the pattern of learning and larning in the schoolroom. The results are emphasized and the solutions are being motivated to be reached by the pupils in assortment of ways. The schoolrooms are now larning environments which promote survey accomplishments, societal accomplishments, job resolution and organisational accomplishments along with the capable affair command. The instructors create motivated schoolroom environments harmonizing to Weiner and the expression for self- regard, when pupils show internal/ability property, supplying challenges to larn and developing them to keep self – regard when fa ilures occur. When they show internal/effort property to hold high outlooks for success as they will remain motivated in malice of impermanent reverses. There are assortments of specific actions that the instructors are in the ways and agencies of ways to increase motive in schoolroom undertakings. The intrinsic motive to be practiced through explicating or demoing why larning a peculiar content or accomplishment is of import, create and maintain wonder, supply a assortment of activities and centripetal stimulations, provide games and simulations, set ends for acquisition, associate larning to student demands and assist pupil develop program of action and the extrinsic motive through supplying clear outlooks, giving disciplinary feedback and providing wagess. The outlooks of a instructor in such an environment demands the instructors to alter radically with the technological alterations the passage of inactive acquisition content to electronic integrative tools. The instructor ‘s function remained mostly as a facilitator at the same clip to be a co-learner in technological cognition and accomplishments. The current demand from a instructor is to hold are, hypertext transfer protocol: //thejournal.com/articles/2008/06/30/the-future-of-instruction-teacher-as-colearner.aspx # Learning and creativeness – instructors use capable affair expertness to ease and animate creativeness in pupils, including ingeniousness, job resolution and reflecting through the usage of digital tools collaborative tools and co-learning experiences. # Assessment – Use appraisals for ratings so that the pupils set their ain ends for acquisition, engage in individualized acquisition and are evaluated based on multiple, varied formative and summational appraisals aligned with content and engineering criterions. # Digital age skills – instructors exhibit eloquence in digital tools, engage on a regular basis in engineering – based coaction and usage information resources to back up research and acquisition. # Digital citizenship: Teachers promote â€Å" safe, legal, and ethical usage of digital information and engineering, † promote etiquette, and work to further a planetary position in pupils # Professional development: Educators adopt a theoretical account of womb-to-tomb acquisition and exhibit professional leading through engagement in larning communities, rating of research into the latest digital tools for instruction, parts to the â€Å" effectivity, verve, and self-renewal of the instruction profession, † and presentation of leading in instruction engineering. The ministry of Education with NSB and selected providers took enterprises to supply Personal computers for instructors at a sensible monetary value through Teacher PC Drive plan and to supply developing through reputed private institutes such as IDM Computer Studies and Gateway in 2006. The ‘Innovative Teachers National Competition 2008 ‘ conducted by the Ministry of Education ‘s Secondary Education Modernization Project ( SEMP ) II and Microsoft Sri Lanka assessed the advancement of this plan. In â€Å" The Skills for life † launched in 2009, provides specialised plans for instructors in Sri Lankan instruction system plays a critical function in this scenario. Programs such as ICDL, CTP straight on ICT making and LTCC, IPICT as an instruction tool for non ICT instructors. hypertext transfer protocol: //www.skillsforlife.lk/index.php? option=com_contentHYPERLINK â€Å" hypertext transfer protocol: //www.skillsforlife.lk/index.php? option=com_content & A ; view=article & A ; id=9 & A ; Itemid=16 † & amp ; HYPERLINK â€Å" hypertext transfer protocol: //www.skillsforlife.lk/index.php? option=com_content & A ; view=article & A ; id=9 & A ; Itemid=16 † view=articleHYPERLINK â€Å" hypertext transfer protocol: //www.skillsforlife.lk/index.php? option=com_content & A ; view=article & A ; id=9 & A ; Itemid=16 † & amp ; HYPERLINK â€Å" hypertext transfer protocol: //www.skillsforlife.lk/index.php? option=com_content & A ; view=article & A ; id=9 & A ; Itemid=16 † id=9HYPERLINK â€Å" hypertext transfer protocol: //www.skillsforlife.lk/index.php? option=com_content & A ; view=article & A ; id=9 & A ; Itemid=16 † & amp ; HYPERLINK â€Å" hypertext transfer protocol: //www.skillsforlife.lk/index.php? option=com_content & A ; v iew=article & A ; id=9 & A ; Itemid=16 † Itemid=16 Photo caption: Kithsiri Abeysinghe – Nikawewa Dewanampiyatissa Central College, Chithrangani Karunasekera – Katuwana National School, Premawathie Henayalage- Project Manager, Department of Education North Central Province, Ranjith Tharukaratne – Sujatha Balika Maha Vidyalaya hypertext transfer protocol: //www.digit.lk/09_sept_slteachers The instruction leader inevitableness faces a calling in which new resilient responses are invariably required to run into the challenges that will ineluctably and unremittingly originate in the hereafter. These challenges are likely to happen in rhythms as they have for over a century. The jobs that seem overvelming to us now will in clip recede into the background as new an seemingly more demanding challenges emerge in the hereafter. In position of this dogged patterned advance, educational leaders non merely necessitate to develop responses to the urgencies of the minute but besides to develop a set of values, beliefs and principals to steer them in developing effectual schemes and actions in the unsure hereafter. Take together these values, beliefs and principals cast and determine the educational leaders vision of what the school ought to be like the way in which it should be traveling, and the terminal province for which it should be like, the way in which it should be travelin g and the terminal province which it should be endeavoring. A nucleus component in such vision

Essay about The Corrupted Food on Our Tables - 561 Words

America has changed in the past decades becoming more innovative, efficient, and industrialized. Due to the changes in how our industries (Food; in this case) function, small family-owned farms have disappeared leaving large, industrialized production units that grow livestock in masses for the benefit of the Large Corporations such as Tyson Foods Inc. The legal definition of Animal Cruelty is†¦Ã¢â‚¬ Acts of violence or neglect perpetrated against animals† (Animal Cruelty). The red barn with white framing, the bright green pasture with cows grazing, and the respectable family who owns the land as seen in many commercials is a myth. Farming mechanisms have changed to increase production of livestock but what are the consequences faced by these†¦show more content†¦Humans who choose to eat both meat and vegetables will continue to exist because meat provides humans with the necessary nutrients for normal body function including protein and iron. Being a herbivo re or omnivore is a personal choice but animals will continue to be brutally abused if they aren’t being advocated for. Factory farming is a negligent act towards non-human animals. Gene Baur states that, â€Å"factory farms confine animals by the thousands in massive warehouses, treating them like production units rather than as living, feeling individuals.† Animals whom are confined within the walls of factory farms often have no access to the outdoors and spend their time in small crates that don’t allow much room for the animals to move around (Factory Farm). â€Å"Dairy and beef cattle on factory farms do not have access to pasture where they could express their natural behavior (and ideal diet) of grazing† (Factory Farm). Factory farms take away from an animal’s right to roam the empty fields, graze, and feel the sunshine upon their skin. The warehouses that livestock is housed in is an example of negligence. Factory farms fail to provid e these animals with healthy, stable, and free-roaming environments to grow and develop until they are transported to the slaughterhouse. Namit Arora states that, â€Å"In the United States, farm animals make up a whooping 98 percent of all birds and mammals humans use, the rest being pets, victims of research and sport, orShow MoreRelatedA Modern Day Sir Thomas Moore1269 Words   |  6 Pagesby not having a fair system of equality. The corrupted are only out for personal gain, therefore, they manage to not do their job properly. The infamous President Nixon, as just one of many great examples. Despite the corruption, there are many figures of society that do great things for the people, but not enough to make a lasting impact. The growing issues of murder, robbery, abuse of illegal substances, and violence, have infected the streets of our country. 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Dying By Lucy Serpell And Janet Treasure - 957 Words

I watched the documentary Dying to be Thin, which aired on PBS, it followed the lives of young women who have struggled with eating disorders such as anorexia nervosa and bulimia. There were many thoughts which raced through my mind. After having watched Dying to be Thin I read the articles Anorexia Nervosa: Friend or Foe? By Lucy Serpell, Janet Treasure, John Teasdale, and Victoria Sullivan. I also had read Bulimia Nervosa: Friend or Foe? The Pros and Cons of Bulimia Nervosa by Lucy Serpell and Janet Treasure. What first captured my attention was when the narrator of the documentary spoke about a young woman Heidi Gunther. The narrator stated that Heidi Gunther died at age 22 due to her heart giving out, which was caused by an eating disorder. I think about this and I think about how her body no longer had enough nutrition for her to live. This made me think about what other women said in the documentary. Katy Tracey said that an eating disorder is â€Å"love, glory, power†. These are powerful words. If a young woman is saying that an eating disorder is having love, having glory, and having power then what else is left? It sounded like what the deeper meaning behind those words are would be that that an eating disorder consumes the person who has it until there is nothing left. It is interesting to look at anorexia nervosa and bulimia nervosa and dissect them more closely. From what I have learned from the articles bulimia nervosa has â€Å"Two positive themes (BN allowing the